Contributed by: Susmita Paria, PGDM (2012-2014), WeSchool
“In every crisis, if you look carefully, you
will spot an opportunity. My insistence is on finding and seizing that
opportunity.” The above line is rightly quoted
by Dr. Verghese Kurien in his autobiography; “I too had a dream”. His book will
leave no stone unturned to give inspiration and motivate the reader at every
page of this marvellous book.
A simple autobiography
explaining how an individual can dare to dream, can dare to achieve what s/he
aspires and how to turn tides in your favour with the simple mantra that
“Nothing is Impossible”.
What
will keep the readers hooked up is the truth mentioned right from Dr. Kurien’s
disinterest to study Dairy Farming to taking up the manager’s role in farmer’s
co-operative in Kaira District in Anand. The book takes the reader through the
entire, detailed and a very vivid description of his life journey from thereon.
How the “Amul” brand was born, developed, nurtured, diversified and how it is
still growing creates ripples in the minds of readers and s/he yearns to know
more and more. Mr. Kurien humbly mentions about the support he got from most
notable people including Sardar Vallabhai Patel, Maniben (Sardar Patel’s
daughter), Jawaharlal Nehru, Moraji Desai, Lal Bahadur Shastri etc at various
phases of the cooperative and later on National Diary Development Board (NDDB),
which made ‘Amul’ the largest food business brand of India.
The
‘Amul’ model of the cooperative movement not only made the farmers earn more,
but also brought about a social revolution by empowering women, increasing the
hygiene and medical standards of both people and cattle, breaking caste and
religious distinctions, and most importantly making the nation self sufficient
in milk production and distribution by implementing the famous ‘operation
flood’ program across the nation through the cooperative model that he
perfected through ‘Amul’.
Dr.
Kurien passes the subtle message to the young generation that everything is
possible if one believes in one’s self. He demonstrated Nationalism through the
different endeavours in his life. A must read to understand and imbibe that Job
Satisfaction, being altruistic is what matters and not money or a White
Collared job. Fame and peace of mind is thus the by product of the former.
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